adidas runs online with thestore.adidas.com

Adidas formerly opened its online store at http://thestore.adidas.com, offering a range of adidas footwear, apparel and accessories, much of which is not carried in traditional retail stores.

thestore.adidas.com has been ramping up with traditional sports categories and product offerings geared towards giving consumers convenient access to Adidas gear. Featured sports categories will now include running, soccer, basketball, training, football, baseball, tennis, team product for all sports, and adidas U.S. Olympic Team licensed product.

The site will eventually offer products ranging from adventure, cycling, badminton, BMX, boxing, fencing, gymnastics, handball, rowing, rugby, skate, swim, volleyball, walking, weightlifting, wrestling, and originals. 

The site incorporates a wish list that can be saved for future purchases or emailed to a friend as gift hint. Users can also order gift certificates online. Products purchased on the adidas site come with an unconditional guarantee. 

adidas claims they currently provides a larger offering of products for sports than any other brand, many of which will now be available online. ``It is the range of sport categories and product offerings that adidas is able to offer to all athletes from fencing to basketball that makes our site unique,'' explained Annette Stroud, Director of E-Commerce, adidas America. ``For many athletes and fans, finding training and performance product specific to their sport has been difficult. Today, athletes can browse and purchase the products they need to compete and train in at thestore.adidas.com.''

070500 Source: adidas announcement