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Adidas formerly opened its online store at http://thestore.adidas.com,
offering a range of adidas footwear, apparel and accessories, much of
which is not carried in traditional retail stores.
thestore.adidas.com has been ramping up with traditional sports
categories and product offerings geared towards giving consumers
convenient access to Adidas gear. Featured sports categories will now
include running, soccer, basketball, training, football, baseball,
tennis, team product for all sports, and adidas U.S. Olympic Team
licensed product.
The site will eventually offer products ranging from adventure,
cycling, badminton, BMX, boxing, fencing, gymnastics, handball, rowing,
rugby, skate, swim, volleyball, walking, weightlifting, wrestling, and
originals.
The site incorporates a wish list that can be saved for future
purchases or emailed to a friend as gift hint. Users can also order gift
certificates online. Products purchased on the adidas site come with an
unconditional guarantee.
adidas claims they currently provides a larger offering of products
for sports than any other brand, many of which will now be available
online. ``It is the range of sport categories and product offerings that
adidas is able to offer to all athletes from fencing to basketball that
makes our site unique,'' explained Annette Stroud, Director of
E-Commerce, adidas America. ``For many athletes and fans, finding
training and performance product specific to their sport has been
difficult. Today, athletes can browse and purchase the products they
need to compete and train in at thestore.adidas.com.''
070500 Source: adidas announcement |