Oshman's Sporting Goods opens Oshmans.com

Oshman's online store features a wide selection of sporting equipment, shoes, apparel and accessories from more than 35 categories including `Fan Gear' and `Gear for the Female Athlete.'

Oshman's is fully integrating its e-commerce message into its advertising and in-store promotions.

In addition to 24-hour customer support via telephone, visitors will be able to interact online with customer service representatives using Oshman's 'Live Rep' technology (based on eGain), and return items bought online to land-based stores.

The online store offers a limited low price guarantee that pays the difference if a customer finds the exact same item advertised online at a lower price within 14 days. The guarantee excludes online stores such as REI and is only applicable for one item of each product.

Oshman's currently operates 56 sporting goods specialty stores including 42 SuperSports USA stores and 14 traditional stores. The SuperSports USA stores utilize interactive merchandising by offering sports test-play areas including basketball courts, batting cages, golf simulators and tennis courts.

07/10/00 SOURCE: Oshman's Sporting Goods, Inc.