CrossingPointe.com women's fashion now online

CrossingPointe.com offers an online version of Blair Corporation's Crossing Pointe women's apparel catalog, consisting of over 200 exclusive, high-quality products at moderate prices.

Crossing Pointe includes four specific fashion categories:

Career Options, offering dressing to break away from the pack;
Desk to Dinner, offering clothes designed to be professional by day and sophisticated for evening;
At Ease, relaxed yet polished clothing providing style, comfort and easy care;
Weekend, offering fashionable, casual clothing.

Crossing Pointe's target US customer audience is the 37 million, 36 to 54- year-old female ``baby boomer'' generation, a targeted niche consumer market group.

07/17/00 SOURCE: Blair Corporation