Toysrus.com launches Babiesrus.com

Babiesrus.com,  the new e-commerce site for Babies "R'' Us, the largest baby specialty store chain in the world, features thousands of infant and baby products, an online/offline registry, a customer return program at hundreds of stores across the USA, and a wealth of resources for new and expectant families.

Babies "R'' Us, an affiliate of Toys ``R'' Us, Inc., currently operates 135 stores across the United States with over $1 billion in annual sales revenue. 

"Babiesrus.com will make it incredibly easy for parents, grandparents, and friends to get everything they need for babies right from the comfort of their homes,'' said John Barbour, chief executive officer, Toysrus.com. "The site has a huge selection of brand name products and invaluable information for mothers. Plus, we're making it extremely convenient for our online customers to take advantage of our offline partnerships with the Toys ''R`` Us family of retail stores.''

Expectant parents can access their personalized baby registry either online or in stores, where they can touch and compare products. By bringing the Babies "R" Us baby registry to the Internet, the site enables friends and family to choose a gift, wrap it, and have it shipped anywhere in the U.S. from their computer. By early fall, visitors will also be able to create a new registry or modify an existing one online. In addition, customers will be able to return any items purchased at Babiesrus.com at any Babies "R'' Us brick and mortar store.

Like the retail chain, Babiesrus.com will carry a wide range of baby products, including exclusive models and patterns from top brands not found at any other retailer. The site will also offer an online version of the widely acclaimed Babies "R'' Us handbook, "Getting Ready for Baby,'' a 70 page detailed product selection guide which provides tips on how to choose everything from strollers to car seats, furniture, clothing, diapers, bottles, and much more.

A key feature of the new site is the ``Resource Center,'' a comprehensive suite of easy-to-use online tools for parents. Babiesrus.com will have exclusive online content partnerships with top websites such as Family Education Network, Baby Zone, CareGuide, Your Baby Today from Studio One Networks, Evite.com, iparty.com, BabyPressConference.com, 1800Flowers.com, and others. 

Added value content on the site:

• "Ask the Experts'' - for advice on any baby topic. 
• "What to Expect'' - a week by week guide to pregnancy. 
• "Baby Shower Planning Center'' - everything you need to plan a baby shower with step by step instructions, party ideas, electronic invitations, and party supplies. 
• "New Baby/New Mom'' - a guide to caring for newborns. 
• "Child Care Center'' - tips on selecting the right child care, a national provider locator and nanny checklists. 
• "Baby Gift Center'' - hand-picked selections for the gift buyer. 
• "Tools and Resources'' - a broad menu of fun and useful tools including a new parent checklist, baby name finder, pregnancy calendar and online webcasts.

07/24/00 Source Toysrus.com