Fingerhut selects LifeMinders as online partner

"Our e-commerce business continues to be a priority for Fingerhut,'' says Willie Doyle, General Manager of E-Commerce, Fingerhut Companies, Inc. "We chose LifeMinders because we believe their targeting and personalization technology are a very nice compliment for our ecommerce marketing strategy, while heightening our exposure to an audience of quality consumers.''

Fingerhut will be the anchor sponsor for LifeMinders' "Shopping'' category, and will also have placement in LifeMinders other 15 categories. 

LifeMinders' 17 million members, combined with the targeting capacity of the relevant email offerings, provides Fingerhut with a platform for gaining awareness on a broad scale, while taking full advantage of each of the categories' specific opt-in audiences.

Forrester Research predicts that dollars spent on direct marketing will total 65 percent of online marketing budgets by 2003, compared to 35 percent spent on brand advertising. 

SOURCE: LifeMinders, Inc.