Toysrus.com to Launch Sportsrus.com

Toysrus.com will be launching a new sports site for young sports enthusiasts this fall. The new site, Sportsrus.com, will feature a wide variety of sporting goods, apparel, games, footwear and equipment, and sports-related information for parents of children ages three to 12. The site will include easy-to-navigate links, shop by age searches, a broad selection of nearly 1,000 brands, safety content, sizing charts and expert recommendations.

The site is being developed in conjunction with Global Sports, which also announced it is developing a store for buy.com. 

Sportsrus.com will benefit from Global Sports' partnership with Broadband Sports, which manages Web sites for more than 250 popular professional athletes, including Kobe Bryant, Mia Hamm, Anna Kournikova and Troy Aikman. The site is expected to provide exclusive content and resources with tips from leading experts on vital issues facing parents of children entering into organized sports.

"Sportsrus.com will offer a broad range of resources for parents, whether their children are learning to play sports for the first time or participating in organized youth leagues,'' said John Barbour, CEO, Toysrus.com. "Our goal is to diversify the 'R' Us franchise to become a one-stop kid and family destination on the Internet. By tapping into Global Sports' experience in the online sporting goods category, we can quickly capitalize on their strength while expanding the Toysrus.com product offerings.''

As part of the agreement, Global Sports will develop and host the day-to-day technical management of the site, including product fulfillment and customer service support for Sportsrus.com. Merchandising of the products will be coordinated in conjunction with the Toysrus.com buying teams.

"The idea of a specific online sporting goods store targeted to kids is a valuable concept. Sportsrus.com represents a way to grow the overall sporting goods market through an entirely new channel,'' stated Michael G. Rubin, chairman and CEO, Global Sports.

Global Sports is a leading developer and operator of e-commerce sporting goods businesses were featured in the 2000-1 report from the eRetail Association. Global Sports develops and operates the e-commerce sporting goods businesses of specialty retailers, general merchandisers, Internet companies, and media companies under exclusive long-term agreements. The Company's current partners include BlueLight.com, Broadband Sports , buy.com, Dunham's Sports, FOXSPORTS.com, Healtheon/WebMD, MC Sports, Oshman's Sporting Goods, Sport Chalet, The Athlete's Foot, and The Sports Authority.

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08/01/00 Source Global Sports, Inc