West Marine Launches Auction Site

West Marine has added auctions to its site, having teamed with FairMarket to offer boating enthusiasts a wide variety of nautical supplies and apparel on auction.

The online auction site, powered by FairMarket and part of the FairMarket Network, offers recreational and commercial shoppers accessibility to merchandise from a variety of boating categories including anchoring and docking, electronics, fishing, navigation, safety and water sports. As part of the FairMarket Network, auction listings from West Marine will be available for sale on member portal sites including MSN, Lycos, Ticketmaster Online-CitySearch, Excite.com and MSNBC.com.

"Retailers across all industries are continuing to learn and understand the value that online auctions can provide for a competitive e-commerce site. West Marine's auction site is targeted to help liquidate high-quality inventory in a way that's fun, innovative and compelling for consumers,'' said Bryan Semple, vice president of product marketing for FairMarket.

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08/01/00 Source: FairMarket, Inc.