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Carolee.com Offers Women Quick 'Fixes' |
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The new carolee.com site sports some fancy graphics (thankfully with a "skip intro" option) to introduce a site dedicated to helping women find products that fit their personality and lifestyle. With a limited selection of merchandise, visitors are directed to select assortments based upon lifestyle choices and personal tastes. Carolee.com describes itself as "A Toolbox for Life,'' offering both advice to fix problems, and fashion "fixes''. According to Carolee CEO, Carolee Freidlander, "Carolee.com is about connecting and serving sophisticated, discerning women who appreciate taste and style, quality products and integrity, with a wide range of expert advice to help them simplify, enrich or inform their everyday personal and professional lives." While visitors may find this an admirable objective, they may be disappointed in its initial execution due to a limited assortment and content. However there is plenty of scope for Freidlander to build upon her vision and continue to grow the site in line with her goals. Carolee.com consists of a number of interactive departments: Your Career: Advice from Carolee Freidlander and other business women on what they did to succeed. Your Wedding: Four services designed to aid the bride-to-be. Your Style: Helps visitors define styles that fit into their own personality based on five characteristics. Shopping Boutique and Perfect Gifts offers a selection of high margin gifts and accessories. According to Freidlander "Carolee.com was conceived on the philosophy that women 'network' with one another for the best sources, information, products and endorsements by women they trust. Women want to balance work with the rest of their life and be open to learning how others have accomplished this elusive task." Voice Your Opinion!
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Updated: 17 Feb 2006 .
