|
SmarterKids.com expands its Commerce-Cubed approach by introducing a free online 'State TestPrep' center |
| SmarterKids.com,
a leading online education store and resource for parents, has launched
a comprehensive online test prep center on the
Web, providing parents with essential standardized testing information
for all 50 states.
The TestPrep Center fits neatly into a strategy for online retailing I call Commerce Cubed (C3), which emphasizes the importance of developing rich content and a sense of community for a successful eRetail site. The new TestPrep Center features easy-to-use tools, timely information, and will soon offer a forum where parents can ask SmarterKids.com's assessment experts questions about standardized testing. In the TestHelp section, parents can gather information regarding when their state's standardized tests will take place and what subjects will be tested. Linking merchandising to testing, SmarterKids.com is encouraging parents to enter their child's test scores to get personalized product recommendations to help their child improve specific skills in preparation for upcoming testing. "Testing is a fact of life, and providing moms and dads the educational information and products they need in a highly personalized format is what SmarterKids.com is known for,'' said Al Noyes, executive vice president of sales and marketing. "SmarterKids.com's TestPrep Center offers extensive resources that have been compiled based on the input of parents and analysis of the materials previously available. The Center has tremendous appeal to parents who are involved in their children's education, and complements the Grade Expectation! guide we launched in March 2000.'' A nation-wide CARAVAN survey* among parents with children ages 7 to 15 enrolled in public school revealed that while most parents understand the importance of standardized testing, many parents are confused about the details. Through the TestPrep Center, parents can gather information on testing and educational services, seek advice on how to help children prepare for state-wide exams, and obtain product recommendations for skill building purposes. Parents can also find specific suggestions regarding how to prepare for the tests and what to do after the test results arrive in the mail. The information in the TestPrep Center was complied by SmarterKids.com's team of on-staff teachers who collected and edited testing information from the Department of Education in all 50 states. *CARVAN survey conducted by ORC International, April 2000 Voice Your Opinion!
|
Updated: 17 Feb 2006 .
