|
BlueLight.com sales over the long Thanksgiving weekend were up |
| Overall sales on the site were up 45% over the same
weekend last year
Traffic to the site remained flat to last year Top categories were Home Electronics, Toys, Home Entertainment and Martha Stewart Everyday Top products included Nintendo Game Cube, Sony Playstation 2, Game Boy Advance, Grinch & Shrek videos/DVD, DVD Players, Nokia Cell Phones, American Flags, Leap Frog's Leap Pad and Martha Stewart Everyday The increase in sales on flat traffic was achieved with no special promotions or free shipping offers, instead BlueLight.com focused marketing efforts on Kmart's BlueLight Everyday Low Price strategy, keeping low prices across the site on all products The 45% increase in sales exceeds BlueLight.com's original forecast of a 10% to 20% increase over last year's holiday sales Traffic remaining flat compared to last year is actually good news considering the slowing in the general economy and the vast number of online shopping newbies from last year, who apparently returned again this year. It is also a positive sign that those newbies from last year are now very familiar with the online shopping process and landscape and are consequently spending more.
Your Turn - click here for our online opinion form or email us using this link: mailto:feedback@eretailnews.com Source: Bleuelight.com Nov 2001 All the News | Strategy | Marketing | Technology | Profiles | Industry |
Updated: 17 Feb 2006 .
