Commerce cubed judging criteria to determine the best eRetail sites

Does your site qualify for a Commerce Cubed Award?

If you think your site meets the criteria listed below let us know and we will review your site.

The Five Star Site award is presented to sites that have fully integrated all three components of a commerce cubed strategy into their site design and e-commerce strategy. The C³ Five Star Award recognizes the efforts these sites have made to provide more than just an online product catalog.

To determine if your site is worthy of a Five Star Award, we will review it against the criteria in each category below. If we believe it meets the criteria in a well executed manner which is easy to use, we will consider the site for a Five Star Award.

If your site demonstrates outstanding execution of one or more of the C³ components we will consider it for a recognition award.

Judging takes place of a period of several days to ensure consistency of site performance. Customer service is tested through mystery shoppers using fictitious problem examples appropriate to the site. Awards are given solely at the discretion of the eRetail Association judging panel. Award decisions are, by their nature subjective, as is the user experience on a particular website. If we feel your site falls short of our criteria we may, at our discretion, offer suggestions as to improvements that would make the site worthy of re-consideration.

Our judging criteria may be updated from time-to-time to reflect the dynamic nature of the Internet. (Previous winners may not necessarily pass current criteria).

JUDGING CRITERIA:

5 Star Content

Content should be relevant to the target consumer for the site and the merchandise assortment.
Informational content should be presented in an appealing way.
Content must be original (not commodity content such as stock prices or content derived from another website).
Content should be updated regularly to keep it fresh.
Product descriptions should be enhanced where possible to provide detailed specifications and enhanced images such as 3D views.
Examples of rich content include online magazines, how-to guides, Interactive media (room designers, garden plans, etc), local events, member provided content, and buyers guides.

5 Star Community

Site should have a thriving user community.
Should demonstrate content and tools that help the community to develop.
The community should not be created for the sole purpose of selling products, but more to enhance the online experience.

Examples of community tools 5 Star Sites use are:

Live chat
Guest chat sessions
Community message boards
Local community events
Special community promotions
Member stories / contributions
Member websites
Community newsletters

5 Star Care

site must demonstrate its commitment to putting customers first.
Must have implemented 24x7 customer support
Should provide live chat and/or call-back support (to either a spare phone or voice over IP (VoIP)).

In addition, a strong customer care strategy will include many of the following components:

Shopping assistants to help customers select products
Natural language help response
Online order status tracking
Email order status changes
Personalized product display & recommendations
Personalized emails
Fast checkout
Online inventory availability
Free shipping
Gift registry
Custom built products
Frequent shopper discounts
These sites are also taking care of the basics:
Same-day or next-day shipping
Accurate shipping
No questions returns policies
Free return shipping
Multi-national translations

Submit your site for review here

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