eRetail Association and eRetailNews launch "eRetail+" custom website design service for small retailersNovember 8th 2000 - www.eretailplus.com - The International eRetail Association and eRetailNews have launched a new service designed to help small independent retailers put their stores on the Internet in a way that leverages their entrepreneurial spirit.
The new service, eRetail+, utilizes off-the-shelf website development tools to develop a completely custom website for small retailers that gives them the freedom to merchandise their online store to meet their offline look and feel.
"Small, independent retail stores are often started by gifted merchandisers or salespeople with a passion for their products," says Nigel Fenwick, President of the eRetail Association and eRetailNews. "These entrepreneurs want to have the same flexibility in the online world as they have in the offline world; they want to be able to manage their own store. eRetail+ provides them with the framework to nurture their own creativity. We take care of all of the nuts and bolts of the online store technology, giving the retailer the ability to take control of their own online store design."
The eRetail+ service is designed for retailers who want to move beyond the restrictive, template-based store designs found in many 'free' or low cost solutions. By utilizing Microsoft FrontPage as the core design tool, the resulting website is extremely easy for the retailer to maintain, without requiring expensive ongoing support contracts. The new design service is ideal for entrepreneurs wanting to merchandise their own online store, but lacking the time or technical expertise to build it initially.
"Our methodology allows us to develop each store utilizing re-useable design components that reduce the overall cost to custom-build a store while providing outstanding flexibility in its look and feel," says Fenwick. "Our goal is not to constrain the imagination of retailers, but to set it free to create unique retail boutiques. We want to nurture the entrepreneurial creativity that makes many traditional small retail stores the most interesting places to shop in town."
About the International eRetail Association and eRetailNews
The International eRetail Association, the leading global organization for Internet retailers and e-commerce professionals, provides members with industry research, networking opportunities, and discounts to top industry events around the world. eRetailNews publishes reports on eRetailing strategy on behalf of the association.
eRetailNews also provides research and consulting services for eRetailers through www.eretailresearch.com.
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