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The International eRetail Association helps Internet retailers to improve online competitiveness using "eRetail Scorecard" |
| November 13th 2000 - www.eretailscorecard.com - For Internet retailers, getting an unbiased report on their own website, or a competitor's, can make a significant difference in competitive positioning. The International eRetail Association is meeting demand for this type of service with the launch of a new research report called eRetail Scorecard. eRetail Scorecard provides a confidential independent assessment of an Internet retailing website and includes a review of competing sites as well as analysis of strengths, weaknesses, opportunities and threats. Each report covers site design, sale and return processes, customer care, community, content and merchandising. "eRetail Scorecards help to focus attention on aspects of website design that can be easily overlooked by people working closely on a particular project," says Nigel Fenwick, President of the eRetail Association and eRetailNews. "Scorecard reports provide the objective input companies need to set realistic goals for their own website development. They are also an excellent way of conducting independent research on competitor's websites, providing useful insights into competitive opportunities." The eRetail Scorecard reports take into account current Internet retailing standards and practices, highlighting opportunities companies may have in order to move further ahead of their competition. Scorecard reports are custom researched and produced for each client, ensuring complete confidentiality and unbiased reporting as well as up-to-date information. eRetail Scorecard reports are also available to Corporate members of the International eRetail Association at special member rates. About the International eRetail Association and eRetailNews The International eRetail Association, the leading global organization for Internet retailers and e-commerce professionals, provides members with industry research, networking opportunities and discounts to top industry events around the world. (http://www.eretailassociation.org). The eRetail Association is an organization of BizBrick Corporation. eRetailNews (http://www.eretailnews.com) provides research and consulting services for eRetailers through eRetail Research (http://www.eretailresearch.com) as well as publishing reports on eRetailing strategy on behalf of the eRetail Association. Services include eRetail Scorecard(SM) and eRetail+(SM), a custom website design service developed specifically for small independent retailers wanting the freedom to express their own creativity online.
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