The conference takes a comprehensive look at the issues many retailers face when developing and implementing an integrated retail strategy, one that combines selling offline and online across multiple channels.

This interactive forum covers a wide range of topics including understanding the consumer and delivering on their expectations, communication strategies, success strategies, and the cost implications of multi-channel tactics.

The conference includes speakers from Lands End, Thorntons, Kingfisher, and British Airways Travel Shops.

"eRetailers are facing increasing pressure to implement a fully integrated merchandising strategy, one that maximizes sales across all online and offline channels," says Nigel Fenwick, President of the International eRetail Association. "The Integrated eRetailing Conference offers our members the opportunity to learn from the experience of others traveling this same path."

Members of the eRetail Association save 10% off the regular conference attendance fees.

About Business Forums International

Business Forums International is an independent company with an established portfolio of successful ecommerce events, covering a variety of subjects from Online Retailing, Procurement, Recruitment, Branding, Marketing and Publishing. The comprehensive programs are researched and written to provide solutions to challenges faced by practitioners in the industry. Delegates learn from the practical experiences of major global corporations, with an emphasis on the exchange of real-life experiences.

For a current list BFI conferences visit BFI's website at www.bfi.co.uk

About the International eRetail Association

The International eRetail Association, a leading global organization for Internet retailers and e-commerce professionals, provides members with industry research, networking opportunities, and discounts to top industry events around the world. eRetailNews, Inc. publishes reports on eRetailing strategy on behalf of the association. Membership to the association is open to individuals and companies in the e-commerce industry, with members of recognized retail associations being eligible for savings of up to 50% on corporate membership.

eRetailNews also provides research and consulting services for eRetailers (eRetail Scorecard reports on Internet retailers and eRetail+ website design services), through www.eretailresearch.com.