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Do
-
Provide a clearly worded privacy statement.
-
Make the privacy statement accessible form every
page.
-
Ask customers to opt-in to mailing lists.
-
Give customers the option to have you share
information with marketing partners or to send them promotions.
-
Assume customers do not want to opt-in to a list
unless they explicitly say so by marking a box or similar.
-
Get legal advice on your privacy statement.
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Make sure all sub-contractors are aware of your
privacy policy and their obligations to keep customer information
confidential.
Don't
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Include passive opt-in options on forms (where the
customer is automatically opted-in unless they remove a check mark,
etc).
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Assume a newsletter registration is the same as the
customer providing permission to sell their personal information.
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