2000-10 Report on CRM and the Customer Centric Architecture
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Contents:

• Customer Centric Architecture (CCA): How to win customers and retain them
• CRM, CCA & eRetail Business Objectives
  • Attracting Customers 
  • Nurturing Customers
  • Retaining Customers
• Building a Customer Centric Architecture
• eRetail+ summary
• The CRM Integration challenge
• Top 10 Golden Rules of Enterprise Technology Selection
• CCA Implementation
• eRetail Scorecard summary

 

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