2000-6 report
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2000 - 6 Report on International eRetailing
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Contents:
  • International eRetailing: Opportunity or International Threat?

  • Lesson One: Transfer and Adapt Assets

  • Lesson two: acclimatize transferring executives and hire local

  • Lesson three: local merchandising and marketing

  • Lesson four: foster local business partnerships

  • Think Global Act Local: but don’t forget the customer

  • International retailing from the US: REI’s two-step approach

  • Alternative strategies to international expansion

  • New Technology: ePods

  • eFulfillment Conference

  • New site and site news

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