FurnitureChannel.com moves from eRetailer to enabler for offline stores

"The concept is simple,'' explains CEO Mitchell Russo. "Stores don't necessarily have the time, money, or expertise to develop an Internet presence yet we can deliver a complete turn-key directory of products and have it live in 24 hours for under $600 a year, and with no set-up fees.'' 

The Furniturechannel.com site is a template driven, catalog backed web site, which operates as part of FurnitureChannel.com's network of store listings and manufacturer product lines. The company claims its site is generating 500,000 page views per month with the average visitor spending 15 minutes on the site. Furniturechannel.com has an estimated 1,100 catalog-driven store directories and 55 manufacturers listed. 

"Once a customer comes to FurnitureChannel.com and enters their home zip code, the site is designed to let them see products only in the area they live in. We then move them along the online shopping experience directly to a local furniture store's site through a series of coupons, special offers, and communication tools that the company is in the process of releasing for store use,'' explains Mr. Russo. "As they shop for furniture, a customer creates their own 'Wish List'. This tool may be sent to family and friends for feedback on their selections. With the customer's permission, we will send their Wish List to the local furniture store where the retailer and customer will complete the transaction.''

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08/02/00 Source: Furniturechannel.com