Play Co plans launch of European site in October

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Play Co plans launch of European site in October

"For competitive reasons we have been quietly working on our new Internet business model, says Richard Brady, CEO of Play Co.. "On October 25 we will launch our new website which we believe is totally unlike any current e-tail website out there today." I guess the great online buying public will be the judge of that. Brady gave no further details on the design of the site.

Play Co. is a toy retailer with 34 stores located in nine states. 30 of those stores are operated by the Toys International subsidiary (publicly traded on the Frankfurt Stock Exchange in Germany).

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08/31/00 Source:Play Co. Toys & Entertainment Corp.

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