| MessageMedia, Inc. (Nasdaq: MESG), a supplier of
permission-based, e-mail marketing and messaging solutions, announced that
its UnityMail(tm) 4.0 database-enabled, e-mail marketing software was
recently named "Product of the Year" in the "Best E-mail
Marketing Software" category by Customer Inter@ction Solutions(tm)
magazine. The award is designed to honor innovative products and services
that have furthered the contact center/CRM industry.
According to MessageMedia, UnityMail 4.0 is one of the most efficient
and robust e-mail marketing systems in the industry. It provides a
complete solution for targeted and personalized e-mail list management and
permission-based marketing, and performs all standard e-mail list server
functions. Integrated with relational databases such as Oracle or SQL
Server, UnityMail 4.0 can perform functions such as targeted e-mail
(filtering and data segmentation), personalized e-mail, dynamic content
editing, trackable URLs, and campaign sequencing.
"As the industry goes through great changes, we are finding more
than just products and services on the market -- entire solutions are
being offered," said Technology Marketing Corporation (TMC) President
and Group Publisher, Rich Tehrani. "Customer Inter@ction Solutions(tm)
magazine initiated the 'Product of the Year' award program to help our
readers sort through the vast proliferation of new products and services
in the marketplace. The 'Product of the Year' award, selected by the
editors of Customer Inter@ction Solutions(tm) and the engineers of TMC
Labs, is given to those select products, such as UnityMail 4.0, that
deserve the attention of forward-thinking organizations looking for
best-of-breed solutions. We are pleased to honor MessageMedia as it lays
the groundwork for the next generation of communications solutions."
According to Jon Clark, MessageMedia's vice president of Commercial
Software, "UnityMail 4.0 provides an extremely flexible and scalable
solution for any company that is looking to manage its own e-mail
marketing programs, regardless of whether its mailing list is sized in
thousands or millions. The enhancements in performance and quality in
UnityMail 4.0 allow us to support new and current clients that are
demanding better performance, reliability, and cost-effective
solutions."
MessageMedia also won "Product of the Year" in 1999 from
Customer Inter@ction Solutions for its e-Survey product in the category of
email survey and analysis.
Source: MessageMedia, Inc.
press release 01/11/01
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