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SmarterKids.com and Homeroom.com Form a Strategic Alliance

For the first time, Homeroom.com will provide its users with e-commerce functionality enabling them to purchase education products on the Web via SmarterKids.com's proprietary product mapping technology and Homeroom's skill database. Homeroom.com assesses children's strengths and weaknesses on skills specific to their textbook, grade, state and standardized test, then suggests targeted resources to enhance or remediate a child's skills. Homeroom users will now be able purchase SmarterKids.com's teacher reviewed and recommended merchandise based on the child's skill level.

For SmarterKids.com, the alliance provides the company access to the Homeroom community of students, parents, teachers, and administrators seeking tools to help improve student achievement.

"SmarterKids.com's success is largely based on our ability to identify the best products for an individual child's needs," said Al Noyes, Chief Operating Officer of SmarterKids.com. "This alliance with Homeroom.com allows us to expand upon our personalization capability and helps provide SmarterKids.com's unique e-commerce functionality to Homeroom.com's customer base. Our shared goal is to help parents take an active role in their child's education."

"As always, Homeroom's commitment is to provide the entire educational community- students, parents and teachers, with the best possible resources to improve learning," said John Katzman, Chief Executive Officer of The Princeton Review. "By partnering with SmarterKids.com, we are able to significantly add to our capabilities and enhance the Homeroom experience for our users."

Source:02/07/01 SmarterKids.com

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