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digiMine Services Used By Nordstrom.com To Enhance Online Shopping Experience |
| Nordstrom.com, the
catalog and Internet subsidiary of Nordstrom Inc., has implemented digiMine Analytic
Services to provide its customers with an enhanced shopping experience
tailored to their needs.
digiMine's data warehousing and business intelligence service enables Nordstrom.com to identify which marketing programs deliver the highest return on investment. Using digiMine Analytic Services Nordstrom.com continues to refine its ad placement and enhance how products are placed on the site, as well as overall site navigation. "We act on the information digiMine provides to effectively place advertisements and to position our products on the site, creating a better overall shopping experience for our customers," says Glenn Pingul, Director of Marketing Strategy, Nordstrom.com. digiMine builds and maintains a secure, private data warehouse for each of its corporate customers and applies data mining and analytics at an aggregate level to reveal meaningful patterns and provide actionable insight. Each day, digiMine customers receive reports about product sales, customer interest and campaign response. "digiMine is leveraging the hosted service model to eliminate the barriers that cause many data warehousing and data mining initiatives to fail," said Usama Fayyad, digiMine's chief executive officer. DigiMine was founded in March 2000. Source:02/12/01 digiMine, Inc. All the News | Strategy | Marketing | Technology | Profiles | Industry |
Updated: 17 Feb 2006 .
