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NPD Offers Customized Marketing Information 'On Demand' 

The first of what is expected to be a series of industry-specific NPD sites, NPDFashionworld, now offers secure access to market data and analysis, along with the ability to query and view specialized data sets for each industry.

The site offers decision-makers access to information from NPD's online consumer panel and retail POS tracking. NPDFashionworld combines information on behavioral trends with insight on consumer attitudes from the same consumers, delivered via the Internet on an ongoing basis. The company claims this combination allows subscribers to better understand not only what their target customer is buying but why they are buying.

The site can be customized to address the particular business issues of each user. Applications include guiding new product or business development, improving product distribution, adjusting pricing strategy and developing or fine tuning marketing plans.

NPD's "My Dashboard" puts users in the driver's seat by highlighting top-line, current industry trend information via six customizable graphs. Clients designate sets of sales, marketing or attitudinal information most relevant to their business, and can change the sets anytime. NPD's "Solution Folders" feature access to "thousands" of charts, organized around business issues such as brand performance, pricing, customer satisfaction and other key topics.

"ClientCenter" is an electronic library of information encompassing access to full NPD reports and presentations. Other features of the site include industry news, an archive of topical NPD articles and white papers, special industry reports, a calendar of events and content from other sources in the industry.

"Being able to personalize NPDfashionworld.com using the 'My Dashboard' and 'Solution Folders' features makes all the difference to me," said David Thomison, marketing research manager from Fruit of the Loom. "Instead of sifting through all of the information available for the industry, I can focus on the information that matters to me. NPDFashionworld lets me choose what's important. I know how to access the data I need, and it's there whenever I need it."

NPD is developing additional Worlds for several other industries, with rollouts scheduled later this year. NPDFoodworld is slated to launch later this month. Marketing information portals targeting the toys/gaming and technology industries are scheduled for later this year.

The NPD Group is a provider of marketing intelligence collected and delivered online for a range of vertical markets. By tracking both purchasing behavior and attitudes among the same consumers, NPD offers subscribers insight into what's happening in their industries and why. NPD measures both retail product movement and e-commerce for a comprehensive view of each market tracked. Consumer data are collected through the firm's Online Panel, which has access to over 2.7 million individuals, and will be delivered through a series of marketing information portals, launching throughout the year.

Markets tracked by NPD include apparel, automotive products, consumer electronics, cosmetics and fragrances, food, foodservice, footwear, housewares, information technology, interactive entertainment, toys, music and more. NPD is the developer of the Web audience measurement technology now marketed by its successful spin-off Media Metrix, a Jupiter Media Metrix company. The firm has offices and affiliations in 36 countries, covering North America, South America, Europe, Asia and Australia. 

Contact: The NPD Group Leslie Singer, 516/625-2302 leslie_singer@npd.com

Source:02/14/01 NPD Group

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