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Affiliate
marketing is a proven marketing tool for online retailing. Many
eRetailers utilize the services of one of the affiliate service
providers listed in RetailTekWeb.
One of these providers, Commission Junction, has recently revised its
merchant agreement to put in place a minimum monthly service fee for low
volume merchants.
The new $250 minimum fee per month will not impact
eRetailers with high sales volumes through affiliates, as they are
likely to be paying more than $250 in fees each month already. A
retailer paying out a typical 10% commissions to its affiliates, will
need to be selling more than $12,500 worth of merchandise through its
affiliate channel to avoid paying more each month under the new
agreement.
This move is likely to bring a tighter focus to CJ
merchants, possibly driving many of the smaller merchants to alternative
services such as Microsoft's ClickTrade and PlugInGo.

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