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Ciao.com Goes Wireless Providing Advice to Shoppers On the Move |
| Ciao.com has
chosen Covigo to wirelessly enable its applications. Ciao.com can now
provide thousands of ‘Comments and Opinions’ about consumer products
for shoppers on the move throughout Europe. Covigo was able to develop
Ciao.com's mCommerce services, using the Covigo Platform, in a matter of
days, and fully deployed it in a matter of weeks.
Ciao.com customers can access and add information to Ciao.com's database of more than two million consumer opinions ranging from motorbikes to baby products. The Covigo platform allows Ciao.com to deploy identical information in different languages to any Internet-enabled mobile phone, PDA, or other wireless device. Covigo's ability to handle different languages without the need to build separate wireless applications for each language from scratch was key to Ciao.com when it decided to expand its service to mobile users. “Covigo's wireless platform enabled us to build the structure of our wireless application and then simply drop a language layer over the top of it to produce localized language variants. This saved us a lot of time and money, as well as making it easier for us to deploy without having to set up different wireless sites for each major European country that we operate in,” said Peter Vinnemeier, Ciao.com's vice president and chief technical officer. “We can now offer opinions to consumers right at the point of purchase and in their local language which significantly enhances the value of our service to our customers.” Ciao provides an unbiased product-guide based on consumer-generated product and service reviews on the Internet. www.ciao.com Covigo is based in Belmont, Calif. with European headquarters in London, U.K. The company is backed by Norwest Venture Partners and Nokia Venture Partners. www.covigo.com. Source: March 12, 2001--Covigo, Inc. Your Turn - click here for our online opinion form or email us using this link: mailto:feedback@eretailnews.com
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Updated: 17 Feb 2006 .
