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1-800-FLOWERS.COM Blossoms On the Wireless Web with 2Roam

1-800-FLOWERS.COM (Nasdaq:FLWS) has partnered with 2Roam to develop a wireless Web site. Through the 2Roam Wireless Solution, 1-800-FLOWERS.COM aims to enhance customer convenience and satisfaction by providing efficient shopping options for busy, on-the-move consumers.

Recently named a top Web site by Forbes Magazine, 1-800-FLOWERS.COM is working with 2Roam to allow customers to purchase a wide array of gifts and access stored account data, including addresses, with just a few button taps on their wireless phone or PDA. 1-800-FLOWERS.COM's wireless site will assist its customers in finding the right gifts for special occasions and will include convenient features that customers have enjoyed through the Web site.

“2Roam's wireless expertise has been instrumental in implementing a robust site that will add a new element of convenience for our customers,” said Jonathan Latimer, vice president of business development, 1-800-FLOWERS.COM. “By giving consumers the ability to make a purchase on the go, 1-800-FLOWERS.COM opens the way to greater customer satisfaction, continuing our key corporate strategy as a 360 degree retailer, offering quality products to our customers through whatever channel they choose to use.”

“Since people today are constantly on the move, it is becoming increasingly difficult for them to be tied down to their PC. 1-800-FLOWERS.COM's entrance into the wireless world recognizes the need for their busy customers to continue with their active lifestyles,” said Jeff Hansen, senior vice president of marketing, 2Roam. “Using the 2Roam Wireless Solution, leading retail companies such as 1-800-FLOWERS.COM can strengthen customer relationships, increase transactions and build the value of the brand in the emerging wireless data marketplace.”

Source: 2Roam, Inc - March 20, 2001

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