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STYLE.com Launches Store With This Season's Hottest Runway Fashions

Leading Fashion Site Offers Looks From the Pages of Vogue and W Magazines

STYLE.com, the online home of Vogue and W magazines, announced the opening of the STYLE.com store (www.style.com), a new online shopping experience featuring a selection of designer fashions.

The STYLE.com store, developed with Neiman Marcus, launches with 22 of the most talked about designers including Calvin Klein, Oscar de la Renta, Tuleh, Miguel Adrover and Marc Jacobs. The STYLE.com store will display each item in a way that draws from the mood of a designer's collection, creating a seamless transition from the runway to a STYLE.com and Neiman Marcus co-branded shopping environment.

The STYLE.com store is the culmination of a partnership between STYLE.com and Neiman Marcus. "STYLE.com's unique relationship with Vogue and W sets it apart from other online stores," said Christy Brechner, merchandising director, STYLE.com. "Through our communication with the fashion world's top editors, our merchandising team is able to put together the best looks for each season. Essentially, we've chosen an assortment of merchandise that reflects what everyone should be wearing this spring."

"At NeimanMarcus.com, we are committed to building and maintaining a world-class e-commerce capability," said Daniel Korn, executive vice president of Neiman Marcus Online. "We expect that our partnership with STYLE.com will connect a wider group of affluent customers to our remarkable brand of luxury."

Source: STYLE.com March 20 2001

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