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Ritz Interactive Acquires WolfCamera.com

With the addition of WolfCamera.com (www.WolfCamera.com) to its impressive network of Web sites, Ritz Interactive now boasts ownership of the number one and number two photographic specialty e-tail destinations, respectively, on the World Wide Web. The Ritz Interactive portfolio also includes several other photography-related Internet properties, including popular digital imaging and photo-sharing site RitzPIX.com, and the comprehensive, content-oriented portal, Photography.com. Along with its photography sites, Ritz Interactive owns and operates some of the Web's most popular boating- and fishing-related destinations, including the online marine superstore, BoatersWorld.com.

"With both RitzCamera.com and WolfCamera.com now under the Ritz Interactive umbrella, we have solidified our position as the undisputed leader in the photographic e-commerce space," said Fred H. Lerner, president and CEO of Irvine, Calif.-based Ritz Interactive. This will allow us to expand upon the already high level of quality products and customer service we offer to online shoppers."

In addition to the wide selection of cameras and accessories offered at WolfCamera.com, photo enthusiasts can take advantage of the site's useful comparison charts, glossaries and in-depth product information. Visitors to WolfCamera.com can also count on the same user-friendly navigation and quick, secure check-out they have come to expect at RitzCamera.com, as well as the added benefits of a "Low Prices Guarantee," no sales tax, and free shipping (for orders over $100).

Founded in April of 1999 as phobo.com, Ritz Interactive has been extremely successful in marketing and managing its various Web sites, including RitzCamera.com, thanks to the sound decisions of its seasoned executive staff and a strict adherence to proven business principles. According to Lerner, the company changed its name to Ritz Interactive in August 2001 to better reflect the role RitzCamera.com has played in the Web network's success, as well as the strategic alliance shared with the Ritz Group of companies. Headquartered in Beltsville, Maryland, the Ritz group owns and operates approximately 1,350 Ritz Camera Centers and Wolf Camera stores nationwide. Ritz also owns and operates more than 100 Boater's World Marine Centers across the U.S.

Source:Ritz Interactive - Oct 2001

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