Welcome to the January e-newsletter from the International eRetail
Association & eRetailNews.
In this month's newsletter:
If you wish to send comments via email please use the following email
address: <mailto:feedback@eretailnews.com>
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ERETAILNEWS 2000-12 REPORT:
EMAIL MARKETING
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The 2000-12 report looks at how eRetailers can use email marketing to
bring customers back to their sites after the holiday shopping period.
2000-12: 2000-12 email Marketing: How eRetailers can use email
marketing to bring customers back after the holidays.
Contents:
- How eRetailers can use email marketing to bring customers back after
the holidays
- Holiday profiling and segmentation
- Solutions - eMail Marketing Roundup
- Annuncio
- Boldfish
- Digital Impact
- e-Dialog
- FloNetwork
- Message Media
- Netcentives
- Responsys.com
- YesMail
- 24/7 Media
- Outsource your email marketing
- Top Tips for developing an email marketing strategy
- Top Tips for designing email marketing campaigns
- Amazon.com delivers on Christmas Day, but at what cost to the
customer's nerves?
- Market Trends 2001
- New Sites and Site News
As a professional member of the association, you can receive this
report free and a new report each month for the next twelve months. If you
prefer to buy this report, we'll give you a complimentary Associate
Membership to the International eRetail Association, saving you money on
all future report purchases you make. To buy this report online, use this
link: <http://www.eretailnews.com/secure/reports.asp#2000-12>
If you decide to become a professional member today, you can save 15%
as a recipient of this newsletter. Simply use the promotion code
"NL15" when paying for your membership online and your rate will
be automatically reduced.
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FREE MEMBERSHIP!
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Once you are a member, you can get free membership renewals simply by
encouraging your colleagues to join the association. Each new member that
joins using your membership number as a discount code will automatically
receive a 20% discount, saving your friends money, PLUS we'll take 10% of
their payment off your next renewal fee!
<http://www.eretailnews.com/referral.htm>
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AMAZON.COM DELIVERS ON CHRISTMAS DAY, BUT AT WHAT COST TO THEIR CUSTOMER'S
NERVES?
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Amazon.com shipped over 31 million items between Nov 2nd and December
23rd. A special arrangement with the USPS enabled the company to complete
deliveries even on Christmas Day.
Despite getting 99% of items out on time, the company showed signs of
reduced customer service, at least on one order we placed over the holiday
period. The order was placed on December 7th and the confirmation showed
shipping within 24 hours. The order was still showing as waiting to
process on Dec 23rd. Email requests to customer service went unanswered as
we waited to see if the items would be shipped in time to arrive for
Christmas.
To read this story, use the link: <http://www.eretailnews.com/features/0101amazon.htm>
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MARKET TRENDS 2001
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Our predictions for 2001 in online retailing:
-
As eRetailers increase
prices on products in an attempt to recover margins and reach
profitability, many shoppers find the Internet is not always less
expensive than shopping in stores.
-
Following widely reported
issues with delivery, consumers are becoming reluctant to shop online
for holiday gifts, preferring instead the certainty of traditional
store purchases. Companies with delivery guarantees and outstanding
service will reap the rewards.
-
Shoppers are turning to
respected click and mortar retailers for their online needs, knowing
they can return merchandise to local stores if they need to. Strong
offline brands will continue to win online market share.
For more predictions of the year ahead, use this link: <http://www.eretailnews.com/features/0101markettrends2001.htm>
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SITE NEWS AND NEW SITES
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Bentley Communications Corp. plans substantial expansion to
BentleyBlvd.com. Extensive development from this shopping hub begins with
at least six distinctive cyber sites:
<http://www.AuthenticCollectablesOnline.com>
<http://www.Celebrity-Pro.com>
<http://www.Movies4FreeNow.com>
<http://www.TwirlMe.com>
<http://www.BuyNetPlaza.com>
- for wholesalers
<http://www.BentleyCferts.com>
a Chinese manufacturers directory.
RedEnvelope says it had a sales increase of approximately 400%
over the previous holiday season, shipping 150,000 packages in December.
<http://www.redenvelope.com>
Online holiday sales totaled $8.7b according to research from
Goldman Sachs and PC Data, doubling the $4.2b spent last year. Analysts
suggest the season started much earlier this year, with shoppers wanting
to avoid the last minute headaches of 1999.
<http://www.pcdataonline.com>
Bluelight.com will begin limiting its free Internet access to 25
hours use per month. Bluelight will also be initiating changes to increase
its advertising profile and present shopping offers to the 5 million users
of its Internet service.
<http://www.bluelight.com>
PETsMART successfully utilized wireless direct marketing through
the goZing permission-based service. The offer reached 30,000 of the
65,000 goZing members and received a response over 4%.
<http://www.goZing.com>
Stereoscape.com announced the acquisition of Marx Toys, Inc.
<http://www.stereoscape.com>
Amazon.com opens up its own online outlet store.
<http://www.amazon.com/outletpreview>
Envive is automatically measuring how long it takes to conduct
complete online transactions beginning with a site's home page, browsing,
think time, searching, and adding to shopping cart for check out. Sensors
monitor the average page response time and entire transaction response
time every hour, around the clock.
<http://www.envive.com>
For designer baby outfits, Babyeshop.com features everything
from custom-made boutique clothing to an upscale outlet center offering
unusual bargains and even an Upscale Resale page where shoppers can post
or purchase gently-used designer apparel.
<http://www.babyeshop.com>
Underneath.com courted Nordstrom's President, Dan Nordstrom, in
an attempt to build interest in buying the five man company. In the end,
Nordstrom elected to build rather than buy, subsequently registering the
URL NordstromUnderwear.com.
<http://www.underneath.com>
eLUXURY, the leading provider of luxury items online has chosen
Viewpoint's Web visualization technology to display products in fully
navigable, photo-realistic 3D on its Web site for major brands, including
Christian Dior, Bvlgari, Louis Vuitton, and Salvatore Ferragamo.
<http://www.eluxury.com>
<http://www.viewpoint.com>
Where2Net, a provider of "unified shopping solutions"
to multi-channel retailers, and ePeople, a technology provider
offering interactive product experiences for personal products, are
partnering to offer retailers and brand marketers of cosmetics and other
personal products the capability to provide their customers with a
consistent, complete and rich product experience across multiple sales
channels.
ePeople's solution provides customers the ability to
"virtually" try-on the products, perform product searches, get
personalized product recommendations, visually compare the products and
obtain more information about the product. Customers can utilize this
technology online via the web and offline via in-store Web devices.
<http://www.where2net.com>
<http://www.epeople.net>
Meanwhile, Beautymerchant Inc. announced an agreement with
ePeople to provide state of the art ``Virtual Makeovers'' for its retail
visitors to BEAUTYMERCHANT.COM.
<http://www.epeople.net>
<www.beautymerchant.com>
True Grits school uniforms are now available online through its
new website.
<http://www.truegrits.com>
RetailExchange.com, an online business-to-business exchange for
excess consumer products, announced an alliance with freightquote.com that
will seamlessly integrate freightquote.com's logistics tools and shipping
services into RetailExchange.com's excess goods marketplace.
<http://www.retailexchange.com>
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ERETAIL RESEARCH SAVINGS
FOR CORPORATE MEMBERS
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eRetail Scorecard
Corporate Members of the eRetail Association save 50% on their first
eRetail Scorecard report and 20% on all subsequent reports. Custom reports
can be purchased for any website, including competitors. http://www.eretailscorecard.com
eRetail+
Corporate Members of the eRetail Association save 10% off all eRetail+
website design services. http://www.eretailplus.com
Coming soon - DISCOUNTS ON RESEARCH REPORTS
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CONFERENCE DISCOUNTS
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Become an eRetail Association member and receive
discounts to the following events (new events are added each month).
**CALL FOR SPEAKERS: DOTCOM ASIA would like to
hear from potential speakers at this international conference and exhibition
on e-commerce. If you are interested in speaking at the conference, please
use this link for more information: <http://www.eretailnews.com/conferences/speakers.htm>
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Wishing all our readers a happy and prosperous new
year,
Nigel Fenwick :)
International eRetail Association
http://www.eretailassociation.org
http://www.eretailnews.com
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COPYRIGHT NOTICE
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Copyright: 2000 eRetailNews, Inc. This newsletter may not be
reproduced completely or in part without permission from eRetailNews. The
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