The WOW Factor! Exceeding customer's expectations in Internet retailing

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Good customer service is now expected. </p> <p align="left">To really stand out, a company must provide  service that makes customers say "WOW, that was a truly wonderful experience," or "WOW, I can't believe what they did for me." In other words, a company must create what we call <i><b><a href="aboutwow.htm">The WOW Factor!</a> (<a href="aboutwow.htm">click here to learn about The WOW Factor!</a>)</b></i></p> <p align="left">This section of our website is dedicated to bringing you examples of how eRetailers are creating <i><b>The WOW Factor!</b> </i></p> <p align="left">We'd like to hear from you if you have had a personal experience that qualifies as a <i>WOW Factor! </i>event, or if you have an example of how your company delivers a WOW! experience to its customers. <a href="mailto:wowfactor@eretailnews.com?subject=WOWFactor">eMail your story to us ... click here.</a> We will review your story and determine if it qualifies as a WOW Factor! event. We will only publish consumer's first names, if applicable, to protect confidentiality.</p> <h6 align="left">Examples of companies applying <i>The WOW Factor!</i></h6> <div align="center"> <center> <table border="0" cellpadding="5" cellspacing="0" width="100%"> <tr> <td valign="top" style="border-top: 1 solid #E6E6FF"><b>Ashford.com<br> </b> <p><b><font size="1">Av. Readers'  <i>WOW Factor!</i> rating:</font></b></p> <p><img border="0" src="../images/Stars/stars-5-0.gif" width="64" height="12"></p> <p><font size="2">Number of reviews: 2</font></p> </td> <td style="border-top: 1 solid #E6E6FF">Outstanding customer service means going the extra mile for those customers who don't get their products on time, often for reasons beyond the company's control.  <p>Ashford.com demonstrates how a potentially bad customer experience can be transformed into a WOW Factor moment, even over the busy Holiday season:</p> <p>"A person's watch was stuck in customs in London. We called around retail stores in London to find the watch and bought it at retail for the customer so that the customer wouldn't be disappointed because, due to circumstances beyond our control, the watch was stuck in customs in London."</p> <p><font size="1">Mary Lou Kelly, VP Marketing, Ashford.com.</font></p> <p><b><a href="WOWrating.htm">Rate this WOW Factor event, click here!</a></b></td> </tr> <tr> <td style="border-top: 1 solid #E6E6FF"></td> <td style="border-top: 1 solid #E6E6FF"><a href="mailto:wowfactor@eretailnews.com?subject=WOWFactor">eMail your story ... click here.</a></td> </tr> <tr> <td style="border-top: 1 solid #E6E6FF"></td> <td style="border-top: 1 solid #E6E6FF"></td> </tr> </table> </center> </div> <center> <p align="center"><font face="Arial" size="1"><a href="../emaillistform.htm"><b>FREE NEWSLETTER, click here</b></a></font></center></td> </tr> </table> </div>   <p>  </td></tr></table><table border="0" cellpadding="0" cellspacing="0" width="100%"><tr><td bgcolor="#FFFFFF"><table border="0" cellpadding="0" cellspacing="0" width="100%"><tr><td colspan="3" bgcolor="#E3E4F2"><p align="center" style="margin-top: 0; margin-bottom: 5"><font size="1"><b><a href="../Introframe.htm" target="_top">Home</a> </b></font><b><font size="1"> <a href="../main.htm">About</a>  <a href="../MallPages/default.htm" target="_top">Shopping</a>  </font></b><font color="#FFFFFF" size="1"><a href="../internet_retailing_bookstore.htm" target="main"><b>Bookstore</b></a><b>  </b><a href="../Features/featureindex.htm"><b>Features</b></a><b>   <a href="../secure/reports.asp">Reports</a></b></font></p></td></tr><tr><td></td><td><p align="left" style="margin-top: 0; margin-bottom: 0"><font size="1">Copyright ©2001-4 BizBrick Corporation.. <a href="../privacy_statement.htm"><font color="#000080">Privacy Statement</font></a>. 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