Outstanding customer service in eRetailing
Simply providing good customer service is not enough any
more. Good customer service is now expected.
To really stand out, a
company must provide service that makes customers say "WOW,
that was a truly wonderful experience," or "WOW, I can't believe
what they did for me." In other words, a company must create what we
call The WOW Factor! (click here to learn about The WOW Factor!)
This section of our website is dedicated to bringing you
examples of how eRetailers are creating The WOW Factor!
We'd like to hear from you if you have had a personal
experience that qualifies as a WOW Factor! event, or if you have an
example of how your company delivers a WOW! experience to its customers. eMail your story
to us ... click here. We will review your story and determine if it
qualifies as a WOW Factor! event. We will only publish consumer's first
names, if applicable, to protect confidentiality.
Examples of companies applying The WOW Factor!
Ashford.com
Av. Readers' WOW Factor! rating:

Number of reviews: 3
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Outstanding customer service
means going the extra mile for those customers who don't get their
products on time, often for reasons beyond the company's
control.
Ashford.com demonstrates how a potentially bad customer
experience can be transformed into a WOW Factor moment, even over
the busy Holiday season:
"A person's watch was stuck in customs in London. We
called around retail stores in London to find the watch and bought
it at retail for the customer so that the customer wouldn't be
disappointed because, due to circumstances beyond our control, the
watch was stuck in customs in London."
Mary Lou Kelly, VP Marketing, Ashford.com.
Rate this WOW Factor event,
click here! |
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