Increasing Your Real Estate Advertising Effectiveness

Fax-Back Marketing

Adding Fax-Back

By uploading documents to AdTrakker with a simple fax transmission, you can make available any kind of documents to your callers. All you do is fax the document (e.g. property information flyer, plot plan, seller's disclosure, buyer / seller tip sheets) to your extension and it is recorded and ready for your callers to request.

In addition to your own fax documents, your new service comes complete with a series of FREE fax-back reports for buyers and sellers, along with professionally recorded messages for your callers. Check out our demo site by calling 1-800-454-0916 ext 571 to receive a fax back and see for yourself how easy it is to extend your marketing 24x7.

Offering Fax-back allows your business to stand out as a professional service in a sea of mediocrity!

Fax-Back Information

Buyers don't want to talk to salespeople and their biggest fear in responding to ads is that they will be pressured into something they don't want. Consequently buyers are wary of responding to ad's. By offering buyers the ability to request information via fax, you can significantly increase the response rate to your advertising, allowing you to capture many more buyer leads for your business and your clients.

You can include many types of valuable information for consumers as part of your fax-back service. For example:

Property floor plans
Property brochures
Seller's Disclosures
Plot Plans
Directional maps
Overview on your company
Selling a home with your company
Buying a home with your company
Getting Your House Ready To Sell*
Tips on Buying a home
11 Tips to Sell your Home For Top Dollar*
14 repairs To Make Before Selling Your Home*
5 Ways To Speed The Sale Of Your Home*
How To Get The Best Price For Your Home*
15 Things To Consider When Selling Your Home*

*These fax-back reports are pre-loaded and ready for distribution when you purchase AdTrakker. They also come with professional voice recordings for your customers to listen to.

Whenever you receive a call requesting a fax-back document, AdTrakker records the number the call came from and optionally, where available, the caller's name and address. Following up on these calls is a simple as calling the number back and asking if the information they received was helpful. The perfect, no pressure, warm lead follow-up!